JACK MIXNER STRATEGY

Copyright Jack Mixner.     714 449 1040.    www.mixnerstrategy.com

Some time ago the Tech Coast Angels put out a powerpoint slide show on how to present to them in your initial requests for financing. The crucial eleven slides:

1. Cover - business positioning statement
2. Market - the need and what customers have it
3. Solution - product, core benefit, protectable technology (ies)
4. Competitive position - who they are and your defenses
5. Marketing / Sales / Support - channels and skills
6. Business strategy - how you plan to grow beyond launch
7. Financial projections - the usual spreadsheets
8. Funding sought - amount, comparables, use of funds
9. Management - relevant experience
10. Milestones - e.g. product launch, next funding, breakeven
11. Exit strategy - IPO / acquisition (who?)

Strategic Implications

We used to say you had ten minutes to present ten slides. These are the slides. Practice. Practice. Practice.

And, yes, you probably do have to figure out a valuation for your company. It would probably go on the eighth slide.

Slide Part of a Full Packet of Information

In addition to the slides above you also need:

1. A complete business plan
2. An executive summary
3. Financials going out three years, certainly, and as many as ten years
4. A practiced elevator pitch