Innovation Drives Revenue Growth at P&G
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Formulaic books can be tricky. Follow these seven steps and succeed at innovation. Well, sometimes it doesn't work that way. So, how to decide whether Lafley's book is worth a read? How about this simple self-quiz from the back (Lafley, 280):
- Do you set organic growth goals that cannot be accomplished without innovation?
- How do you ensure that the consumer/customer is really the boss in the process of innovation?
- How good are you at integrating the end-to-end process of innovation, within your area of responsibility?
There are more, seven other questions to be exact. P&G's results say that their process works for them. Their game-changing process relies on innovation in ways other firms are missing. If you need to rely more on innovation, both organic with incremental changes or disruptive with massive new changes, Lafley may be useful to you.
Reference
Lafley, A. G. and Ram Charan. The Game-Changer. How You Can Drive Revenue and Profit Growth With Innovation. Crown Business. 2008.