Netbook Disrupts Notebook Market; Intel and Microsoft Hurt
1+714.673.8578 www.mixnerstrategy.com
PC sales are forecast to recede 5.3 percent in 2009. Intel has to sell three netbook processors for the same profit as a notebook processor. Microsoft gets $13 for netbook software versus $50 for a notebook (Hamm).
Whoops. Somebody got hit by a disruptive technology. Enter the netbook. Smaller. Fewer features. Cheaper.
There is going to be a shakeout, no question. It'll be interesting to see who gets left standing. Even Apple notebooks are selling one percent less than last year (Hamm). Interesting time.
Next step? New processor. New software. Not from Microsoft or Intel. Opportunity for new manufacturers, if they take the risk.
Reference
Hamm, Steve. Why the PC Market Is Suddenly So Weak. BusinessWeek. 26 January 2009. 082. http://www.businessweek.com/magazine/content/09_04/b4117082616113.htm
Next Steps Checklist:
Practical Marketing. 7 Steps to Blast Through a Down Economy. http://freshisgood.blogspot.com/2009/01/7-steps-to-blast-through-down-economy.html