JACK MIXNER STRATEGY

www.mixnerstrategy.com

Here are fifteen strategies to reduce carbon dioxide build-up in the atmosphere. Picking just eight - any eight - of them will solve our carbon dioxide problem. Pretty simple, yes? Now look at the list and then answer the question (Friedman, 212-213).

1. Double fuel efficiency of two billion cars from 30 miles per gallon to 60 mpg.
2. Drive two billion cars only 5,000 miles per year rather than 10,000, at 30 miles per gallon.
3. Raise efficiency at 1,600 large coal-fired plants from 40 to 60 percent.
4. Replace 1,400 large coal-fired plants with natural-gas-powered facilities.
5. Install carbon capture and sequestration capacity at eight hundred large coal-fired plants so that the carbon dioxide can be separated and stored underground.
6. Install carbon capture and sequestration at new coal plants that would produce hydrogen for 1.5 billion hydrogen-powered vehicles.
7. Install carbon capture and sequestration at 180 coal gasification plants.
8. Add twice today's current global nuclear capacity to replace coal-based electricity.
9. Increase wind power fortyfold to displace all coal-fired power.
10. Increase solar power seven-hundred-fold to displace all coal-fired power.
11. Increase wind power eightyfold to make hydrogen for clean cars.
12. Drive two billion cars on ethanol, using one-sixth of the world's cropland to grow the needed corn.
13. Halt all cutting and burning of forests.
14. Adopt conservation tillage, which emits much less carbon dioxide from the land, in all agricultural soils world-wide.
15. Cut electricity use in homes, offices, and stores by 25 percent, and cut carbon emissions by the same amount.

Still think the green problem is easily solved? The problem is defined, the first step in a strategic solution. Now we know what to do. 

Reference

Friedman, Thomas L. Hot, Flat, and Crowded. Why we need a green revolution - and how it can renew America. Farrar, Straus and Giroux. 2008.