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Richard Branson's Mantra

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The Table of Contents to Branson's book says it all (Branson):

  1. Just Do It!
  2. Have Fun!
  3. Be Bold
  4. Challenge Yourself
  5. Stand On Your Own Feet
  6. Live the Moment
  7. Value Family and Friends
  8. Have Respect
  9. Do Some Good

Not a bad list. The interesting part is that following the list - and only the list - made Branson a billionaire. 

Branson, Richard. Screw It, Let's Do It. Lessons in Life. Virgin Books. 2006.