Follow-on Success
Win the race. Make the whole team famous - and more valuable. Lose team. Re-build. That was the process facing Lance Armstrong after his first win in the Tour de France. That, and the press's reaction to his win. They claimed he had cheated by using drugs to win his victory. Wasn't so, but what to do? New team? Yes. New PR? Yes. Same Lance.
The new team was necessary because all the good folks retreated to other teams. They got paid more, after all. You can't blame them. The PR? That was necessary because no one understood how Lance had won. When they couldn't see or understand his training regime, they balked (Wilcockson, 282) and cried "Foul!" Same Lance. Yes, again. After his bout with cancer, Armstrong came back fifteen pounds lighter. That allowed him to attack the hills better. Less weight, less to drag up the biggest mountains. His legs were the same, capable of long courses.
Armstrong utilized two new stragies. They were pretty obvious, but no one else was using them effectively: training and cadence. He rode all the legs of the next Tour all by himself, attacking them over and over (think about: he was attacking thirty mile hills over and over again - that's training) again until he understood how to win on them. Some of it was cadence: pedal in a lower gear, increase the number of revolutions, be more efficient (Wilcockson, 262) while, at the same time, attack going down the steepest slopes (Wilcockson, 122). All while training more than all the other pros.
So, you're trying to win at your market for a second time. Look at your team. Practice more on the hard parts (the hills) and the easy parts (the down hills). Change the cadence (speed things up - or slow them down). Might work for you.
Wilcockson, John. Lance. The Making of the World's Greatest Champion. Da Capo Press. 2009.